Highlights 2019


Arvato Systems Commits to the Cloud

Cloud solutions are a megatrend in the transformation to digital – which makes them an important business area for technology services provider Arvato Systems as it supports its business customers on their path toward the cloud. After Amazon Web Services and Microsoft Azure, the provider Google Cloud Platform was added as a partner in 2019. Arvato Systems thus continues resolutely on its own path as a multicloud provider and, in working with Google’s cloud experts, can now support its customers even better in integrating cloud services. With Amazon, Microsoft and Google, the industry’s three most important players – known as hyper-scalers in the cloud business – are now on board.

The Future of Warehouse Logistics is Automated

Arvato Supply Chain Solutions has systematically invested in automation, to optimize its processes through the strategic use of business intelligence and data science at logistics centers. In fall 2019, a fully automated warehouse went into operation in Gennep, the Netherlands, for an international customer in the cosmetics industry. The new auto-store system is the first in the world to be able to automatically handle the storage of hazardous substances; in the cosmetics industry these include highly flammable nail polish removers and deodorant sprays. Since the beginning of 2020, a driverless transport system has also been in use at the Arvato site in Harsewinkel: intelligent industrial trucks, affectionately named after superheroes like The Hulk and Batman by the workforce, transport the pallets, increasing both process efficiency and quality. The high-precision automated transport system, which can navigate down to the millimeter, will soon be used at other locations as well.

cinfoni Ensures Secure Data Transfer

As part of their strategic partnership, Arvato Financial Solutions and Swiss Post want to jointly develop a platform for sharing regulatory data in compliance with a new industry standard. The rationale behind the new suite of solutions, known as cinfoni (Customer Information Network Intelligence) will include, among other things, the EU Commission’s tightened regulations to prevent money laundering and terrorist financing. These have engendered immense additional work and expense for banks and companies alike. cinfoni will provide a solution that automates the highly complex handling of strictly regulated data, considerably reducing the workload for banks and companies.
Majorel CEO Thomas Mackenbrock and Oliver Carlsen, Majorel CEO Germany and Eastern Europe.

Majorel on Track for Success

The newly forged Majorel group of companies, a merger of Arvato CRM Solutions and Morocco’s Saham Group, had an exciting and successful first year. In September, just a few months after the transaction was completed, Majorel’s new name, mission and brand identity were presented, and the business was already running at full speed worldwide. The top priorities for the service provider with 48,000 employees in 29 countries: deliver first-class, increasingly digital CRM services for companies in key industries, and expand its customer portfolio. The company grew internationally, especially outside the European Union, with new sites in Morocco, Armenia and Togo. Globally, Majorel occupies leading market positions in Europe, Africa and the Middle East, combined with a strong presence in America and Asia.

„One Company“: A New Structure for the Bertelsmann Printing Group

Bertelsmann gave its printing business a new organizational structure, creating the basis for more intensive cooperation between the individual companies in the Bertelsmann Printing Group. In the future, these companies will develop markets jointly and, in the new structure, accelerate their development into a data-driven, integrated provider of print and marketing services. Among other things, the businesses for Germany, Austria and Switzerland (DACH region) are now coordinated on an overarching basis.
Teamwork at Mohn Media: In the brochure sector, distribution, administration and production work hand in hand.

Major Order in Brochure Printing Secured Long-Term

Toward the end of the year, Mohn Media scored a major sales success in the high-circulation brochure business, convincing its largest brochure customer in supermarket retailing to renew their contract for several European markets – not by one year as in previous years, but by up to three years. In addition, print volumes for Belgium, which the customer had cancelled in 2018, were brought back to Mohn Media. This secured the company an order with a total volume of seven billion brochures.

DeutschlandCard App Surpasses the Three-Million Mark

The multipartner rewards program DeutschlandCard is among Germany’s highest-reach marketing platforms – in digital as well. In the 2019 financial year, the app for the program, which is part of the Bertelsmann Printing Group, exceeded three million downloads for the first time. The app was actively used about one million times per month. Besides the integrated e-coupons, the program’s marketing promotions are particularly popular. The cross-partner campaign “Dreh durch vor Freude” (“Spinning for Joy”) was also played heavily on the program’s digital channels, and was additionally boosted with gamification elements such as a microgame in the DeutschlandCard app. For participating companies, DeutschlandCard is an important tool for analyzing consumer needs and incorporating them into effective, targeted communications.