Highlights 2019
Services
Arvato Systems Commits to the Cloud
Cloud solutions are a megatrend in the transformation to digital – which makes
them an important business area for technology services provider Arvato Systems
as it supports its business customers on their path toward the cloud. After Amazon
Web Services and Microsoft Azure, the provider Google Cloud Platform was added
as a partner in 2019. Arvato Systems thus continues resolutely on its own path as a
multicloud provider and, in working with Google’s cloud experts, can now support
its customers even better in integrating cloud services. With Amazon, Microsoft and
Google, the industry’s three most important players – known as hyper-scalers in the
cloud business – are now on board.
The Future of Warehouse Logistics is Automated
Arvato Supply Chain Solutions has systematically invested
in automation, to optimize its processes through the
strategic use of business intelligence and data science at
logistics centers. In fall 2019, a fully automated warehouse
went into operation in Gennep, the Netherlands, for an
international customer in the cosmetics industry. The new
auto-store system is the first in the world to be able to
automatically handle the storage of hazardous substances;
in the cosmetics industry these include highly flammable nail
polish removers and deodorant sprays. Since the beginning
of 2020, a driverless transport system has also been in use
at the Arvato site in Harsewinkel: intelligent industrial trucks,
affectionately named after superheroes like The Hulk and
Batman by the workforce, transport the pallets, increasing
both process efficiency and quality. The high-precision
automated transport system, which can navigate down to
the millimeter, will soon be used at other locations as well.
cinfoni Ensures Secure Data Transfer
As part of their strategic partnership, Arvato Financial Solutions and
Swiss Post want to jointly develop a platform for sharing regulatory data
in compliance with a new industry standard. The rationale behind the
new suite of solutions, known as cinfoni (Customer Information Network
Intelligence) will include, among other things, the EU Commission’s
tightened regulations to prevent money laundering and terrorist
financing. These have engendered immense additional work and
expense for banks and companies alike. cinfoni will provide a solution
that automates the highly complex handling of strictly regulated data,
considerably reducing the workload for banks and companies.
Majorel CEO Thomas Mackenbrock
and Oliver Carlsen, Majorel CEO
Germany and Eastern Europe.
Majorel on Track for Success
The newly forged Majorel group of companies, a merger of Arvato CRM Solutions and Morocco’s
Saham Group, had an exciting and successful first year. In September, just a few months after the
transaction was completed, Majorel’s new name, mission and brand identity were presented, and the
business was already running at full speed worldwide. The top priorities for the service provider with
48,000 employees in 29 countries: deliver first-class, increasingly digital CRM services for companies in
key industries, and expand its customer portfolio. The company grew internationally, especially outside
the European Union, with new sites in Morocco, Armenia and Togo. Globally, Majorel occupies leading
market positions in Europe, Africa and the Middle East, combined with a strong presence in America
and Asia.
„One Company“: A New Structure for the Bertelsmann Printing Group
Bertelsmann gave its printing business a new organizational structure,
creating the basis for more intensive cooperation between the individual
companies in the Bertelsmann Printing Group. In the future, these
companies will develop markets jointly and, in the new structure,
accelerate their development into a data-driven, integrated provider of
print and marketing services. Among other things, the businesses for
Germany, Austria and Switzerland (DACH region) are now coordinated
on an overarching basis.
Teamwork at Mohn Media: In the brochure sector, distribution, administration
and production work hand in hand.
Major Order in Brochure Printing Secured Long-Term
Toward the end of the year, Mohn Media scored a major
sales success in the high-circulation brochure business,
convincing its largest brochure customer in supermarket
retailing to renew their contract for several European
markets – not by one year as in previous years, but by up to
three years. In addition, print volumes for Belgium, which
the customer had cancelled in 2018, were brought back to
Mohn Media. This secured the company an order with a
total volume of seven billion brochures.
DeutschlandCard App Surpasses the Three-Million Mark
The multipartner rewards program DeutschlandCard is
among Germany’s highest-reach marketing platforms – in
digital as well. In the 2019 financial year, the app for the
program, which is part of the Bertelsmann Printing Group,
exceeded three million downloads for the first time. The
app was actively used about one million times per month.
Besides the integrated e-coupons, the program’s marketing
promotions are particularly popular. The cross-partner
campaign “Dreh durch vor Freude” (“Spinning for Joy”)
was also played heavily on the program’s digital channels,
and was additionally boosted with gamification elements
such as a microgame in the DeutschlandCard app. For
participating companies, DeutschlandCard is an important
tool for analyzing consumer needs and incorporating them
into effective, targeted communications.
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