#50000chances:
Bertelsmann Gives Away
Udacity Scholarships
In March, Bertelsmann announced a global education
initiative to address the shortage of skilled workers in the
digital economy. 50,000 scholarships for courses offered
by the online learning platform Udacity, in the fields of
cloud, data and artificial intelligence, will be awarded within
three years. The first 15,000 scholarship holders, selected
from 45,600 applications from six continents, started the
program in October 2019. The lively response is attributable
to an extensive image campaign Bertelsmann launched
under the hashtag #50000chances. TV commercials, print
and online ads, social media and a dedicated landing page
all highlighted the increasing importance of technological
expertise.